Press release: Immediate 27 February, 2019 ¦ Client News
NEW YORK, NY (27th February, 2019) – New York icon Sarah Jessica Parker is loved worldwide for her acting, perfumes and her wildly successful shoes; now she’s gearing up to stomp on grapes and release her own wine range. The wine will be created with Invivo Wines, in what SJP describes as a collaborative process. This new Sarah Jessica Parker and Invivo wine will be launched this summer; the first two wines will be a Sauvignon Blanc and Rosé.
“I am a true wine lover and I love including wine in family dinners and occasions with friends so this is a very exciting and fun project for me. I'm so looking forward to every single stage of the creation process,” explains Sarah Jessica Parker. “I intend to be very hands-on throughout, as I am with all my endeavors, and could not be partnering with a better brand than Invivo.”
The Invivo story: as their label says, started with “grapes, time and two maxed-out credit cards.” Co-founders and school buddies Tim Lightbourne and Rob Cameron wanted to make top quality, unpretentious wine their friends would enjoy drinking. 10 years, two record breaking crowdfunding rounds, and millions of bottles later, they’re now selling in 16 countries worldwide.
This new collaboration with SJP is not a celebrity endorsement. The actress will be involved in every aspect of making the new wine, from naming and label design, to winemaking itself and choosing the final blend. SJP is also a shareholder in the company, making this a long-term venture for both parties. Additionally, this style of collaboration is familiar territory for Invivo – they’re also the team behind Graham Norton’s extremely successful wine and recently released gin.
“We want this wine to be 100% Sarah Jessica Parker. So other than selecting the base wines for a Sauvignon Blanc and Rosé, I’ll be taking a back seat and letting her create the blends,” explains Invivo winemaker Rob Cameron. “It comes down to SJP’s palate and preferences. We want to create wines that she truly loves and wants to drink and share with friends.”
The blending and tasting for the wines will be the exact same process that any other winemaker would follow, but with the guidance of SJP and overseen by Invivo. So, why a New Zealand winery? New Zealand wines are well known for their quality and Invivo has received over 200 medals in international wine competitions including World’s Best Sauvignon Blanc, 90 point ratings from both Wine Advocate and Wine Spectator and was awarded Champion Pinot Noir at the 2018 New York Wine and Spirit Show.
"Invivo also sent me some of their other wine – which I loved. They told me a little bit more about their story,” says Sarah Jessica Parker. “I’m so looking forward to traveling to New Zealand to see where the grapes grow and the wine is made. The boys even brought me a pair of “gumboots” (a New Zealand term for galoshes) which, they assure me, are the height of Kiwi vineyard fashion – regardless, happy to have and perhaps even wear them."
Invivo’s Co-founder Tim Lightbourne states, “The partnership with Sarah Jessica feels like a perfect fit. We didn’t want a silent partner or just a familiar face – we wanted someone who will throw themselves into the process and make wine that’s all about them and reflects their good taste. We can already see this happening and can’t wait to taste the end product.”
NOTES TO EDITORS:
ABOUT SARAH JESSICA PARKER
Sarah Jessica Parker is the star and executive producer of "Divorce," returning to HBO for a third hit season. In February 2014, she launched "SJP by Sarah Jessica Parker", a footwear, apparel and accessory label, with partner George Malkemus III. The collection showcases the brand's theme of colours acting as neutrals and encourages women to take risks and break away from fashion rules they imagine. Parker currently serves as the Vice-Chairman of the board of directors for the New York City ballet. She also served on the President's Committee on the Arts and the Humanities under the Obama administration. Parker lives with her husband and three children in New York City.
Invivo’s mission is to bring people together so great things can happen. Invivo has been described as “New Zealand’s most innovative winery.” Founded in 2008 by school friends Tim Lightbourne and winemaker Rob Cameron, Invivo set out to make great wine without the elitist attitude the industry can be known for, they believe that nothing should stand in the way of a great drink. 11 years later, the formula has been a success, with their wines receiving over 200 international wine show medals, distribution in 16 countries and sales of over 3,000,000 bottles. Invivo has also recently released a Gin brand in partnership with Graham Norton.
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