2023 marks a major anniversary for International Sherry Week. The largest celebration of these unique wines from southern Spain started in 2014, and over the ten years since, it has grown into a major global occasion.

​Over 18,000 tastings, pairings and other Sherry-themed events have been enjoyed by more than half a million participants in 40 countries*.

Sherry Week is organised under the auspices of the D.O. of Sherry Wines and Manzanilla. Sherry-lovers will delve more deeply into the delights of Sherry, how and where it is made, in the recently redefined Sherry production area, and which types of Sherry pair best with which foods. As always, a broad selection of international events, from introductory tastings for the uninitiated, to musical, cinematic and literary-themed events, and of course tours of the bodegas themselves in the Jerez region.
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Sherry World Tour: routes and pop-ups

Spain, we think, is one of today's most exciting winemaking countries and Toro is at the heart of innovations.
D.O. Toro is famed for it's inky black, richly textured red wines made from the indigenous Tinta de Toro grape variety - a unique expression of Tempranillo.
The producers from this region are fortunate to be able to create outstanding quality wines, that are full bodied with enormous ageing potential and from a unique terroir.

D.O. Toro first ever Showcase Tasting & Masterclass
There will be 20 selected wineries showing their best wines, offering different wine profiles expressed by all the geographical subzones of the area (Tierra del Vino; Valle del Guareña; Tierra de Toro; Tierra del Pan & Tierra de Campos).
Join us to discover these modern wines that descend from the vines Christopher Columbus took on his travels to the Americas.For the first time the D.O. Toro will bring a selection of it's top wines to the UK for a trade and press tasting to take place in London on Tuesday 7 March, 2023.

Things are hotting up in preparation for this year’s Copa Jerez UK finals - Sherry’s number one culinary competition - as the judges are announced.

London, 28 February 2019 – The DO Rueda hosted its first tasting of the new release 2018 wines in London this week to highlight the quality and increased popularity of the wines in the UK market.
Following an outstanding year for exports to the UK from the region, the DO Rueda plans to up its promotional efforts in this market. In the 12 months to the end of 2017 sales of Rueda wines rose by 42+%, year on year, according to official statistics from the Consejo Regulador.

Press release: Immediate 27 February, 2019 ¦ Client News

Press release ¦ Client news

In May, Jerez de la Frontera will host the world’s largest international Sherry Wine event: the prestigious COPA JEREZ food & wine pairing COMPETITION and a thematic conference, the COPA JEREZ FORUM, focusing on the latest knowledge and research about Sherry Wines.  Finalists from seven countries will face the challenge to win the Copa Jerez while the Forum will feature world renowned experts from the field of food & wine.
In response to the high expectations set in 2017, Copa Jerez Forum & Competition is back, with the Villamarta Theatre as its new venue. Over the course of two days, May 28-29, participants will be able to attend conferences and workshops as well as watch the food & wine pairing competition live.
Jerez de la Frontera, January 22, 2019.- The Sherry Wine Council (Consejo Regulador de Vinos de Jerez) has announced the dates for the upcoming edition of Copa Jerez Forum & Competition. The initiative will draw leading names from the international food & wine scene to Jerez de la Frontera, Spain, on May 28-29.

News that the first Instagrammer-in-chief has been appointed on the world’s largest ever cruise liner, Symphony of the Seas, is an interesting move. The job description is, according to Telegraph, “to inspire guests to do the ship justice through their own Instagram content". Bearing in mind that this mammoth of the oceans can accommodate 5,518 passengers, that is a lot of of posts in one sailing season. It also sends a clear message to all brand owners, not just about the power of social media but of one medium in particular. Twitter’s popularity is increasingly localised, Facebook swamped in scandal, the power of the image is now. Immediacy, impact and experience are united in one click.
 
According to sproutsocial.com "many experts believe that instagram could reach a billion users in 2018". That's more than double the monthly active users of Twitter and over three times as many users as on Twitter and Facebook Messenger. A quick scan of some of the UKs top wine brands shows that on average Facebook activity is much higher than on Instagram. Mentioning no names, on average, the top wine brands in the UK are currently between 6 and 10 times more active on Facebook than on Instagram. With recent news about a certain social media giant loosing over 20% of its value on the stock market and with tens of thousands of followers jumping on the #DeleteFacebook band-wagon perhaps a sea-change is ahead of us and drinks brands would do well to shift their visual focus to the Instagram.
 
Historically the wine trade, in particular, can be late to the party in terms of innovation. Other branded consumer sectors tend to lead the charge in terms of communication. Perhaps on this occasion the wine business could become early adopters along with the millenials who are more switched on to social media than to drinking wine.